Why Your Customers Pay Your Competitors Before They Pay You
When money gets tight, customers don't pay everyone at once. They make a priority list, and someone has to end up last. If you're waiting for your invoices to clear, you're likely already at the bottom of the list. Knowing why this happens helps you ensure this cycle never repeats. How Do Customers Decide Who To Pay First? This isn't a random decision. Customers have a mental ladder to follow. They run on fear and consequences, so sometimes whoever is more aggressive gets paid first. Lenders and landlords top their property list, as missing their payments means losing operations. Then comes payroll and utilities, which can otherwise have visible consequences. Then they pay vendors with strict contracts or penalties to avoid legal hassles. Finally, comes your business, because you've always been patient, and you've taught them it's safe. Now, you don't have to get aggressive with collections, but approaching debtors firmly and professionally is th...